Submitted by Myranda Sauls
Ormond Beach, FL — October 15, 2025— The streets of Ormond Beach will soon be filled with smiles as Details Flowers Software joins the nationwide Petal It Forward initiative, giving away hundreds of free flowers to spread happiness and connection.
This year’s event carries added meaning as Details was recently named one of the Top 100 Small Businesses in the United States by the U.S. Chamber of Commerce. To celebrate, the company is inviting the community to stop by its headquarters to pick up free flowers— one bouquet to keep and another to share with a friend, coworker, or stranger.
In addition to welcoming the public, the Details team will deliver flowers to residents of Ormond in the Pines retirement community, sharing joy with seniors in their hometown. Thanks to generous partnerships with Alexandra Farms and Rosaprima, participants will enjoy exquisite roses and garden roses, showcasing the beauty and generosity of the floral industry.
“Petal It Forward is about more than flowers—it’s about sparking joy, easing stress, and creating meaningful connections in our community,” said Corrine Heck, CEO of Details Flowers Software. “Being recognized nationally this year makes it even more special to share the power of flowers with our neighbors, partners, and friends—one bouquet at a time.”
Now in its 11th year, Petal It Forward has inspired thousands of acts of kindness across the United States. Research from universities, including
Rutgers, Harvard, and Texas A&M shows that flowers boost happiness, reduce stress, and strengthen relationships—making this initiative as impactful as it is heartwarming.
Wednesday, October 15, 2025
11:00 AM – 1:00 PM (while supplies last)
Details Flowers Software Headquarters -307 West Granada Blvd, 2nd Floor, Suite 2010, Ormond Beach, FL 32174
Community members are encouraged to join the celebration, pick up bouquets, and share their stories on social media using #PetalItForward
For more information about Petal It Forward, visit www.safnow.org/petalitforward
About Details Flowers Software
Details Flowers Software is an all-in-one platform built exclusively for florists and event designers to simplify and elevate the event-planning process. Now celebrating its 10th anniversary, Details equips floral professionals with intuitive tools for proposals, recipe building, cost and inventory tracking, and payment processing.
With a visual bloom library, drag-and-drop design tools, and real-time pricing from top suppliers, the platform helps users stay organized, communicate clearly, and deliver standout client experiences.
Beyond software, Details advocates for the floral industry through education, internships, and mentorship programs, while also representing florists on Capitol Hill. Recognized as the 2023 Small Business of the Year in Daytona Beach and among the Top 100 Small Businesses by the U.S. Chamber of Commerce in 2025, Details continues to invest in its community while transforming how floral events are planned, priced, and presented around the world.
