Submitted by Wendy Maddalone
On January 15, 2026, Security First filed for a 5.2% statewide rate decrease for its Signature+ HO3 homeowners insurance product, reaffirming the company’s unwavering commitment to making comprehensive coverage more accessible to Florida families.
This rate reduction builds on prior reductions and underscores how Security First has significantly reduced costs for Floridians while providing a diverse product suite and excellent customer service. The decrease will benefit approximately 11,000 Florida homeowners insured under the Signature+ HO3 policy, as well as any new customers who purchase the Signature+ HO3 product.
“We know that every dollar matters for Florida families, so we work hard to keep our expenses low so that we can keep our products competitive. Additionally, as a result of the legislative reforms, we’ve seen a dramatic reduction in fraud and abuse – and we’re able to pass those savings on to our consumers,” said Melissa Burt DeVriese, President of Security First Insurance.
The 5.2% decrease on the Signature+ HO3 product follows the Company’s previously announced 8% statewide rate reduction on its Signature HO3 product in December—rate relief that has been publicly recognized at the state level by Governor DeSantis during his January 12th press conference and highlighted in recent Florida Office of Insurance Regulation communications.
Together, these reductions continue a multi-year trend of steady rate decreases and underscore Security First’s commitment to improving affordability for Florida homeowners while maintaining strong, dependable coverage.
While both Signature HO3 and Signature+ HO3 provide comprehensive coverage for Florida homeowners, they are designed to serve different needs. Signature HO3 remains a strong, dependable option for homeowners seeking traditional coverage, while Signature+ HO3 builds on that foundation by offering enhanced features, greater flexibility, and additional incentives for customers who want more control over their coverage and deductibles.
Security First’s Signature+ HO3 product is designed to deliver enhanced protection while rewarding responsible homeownership. Key features include:
Additionally, Security First gives policyholders more control over their risk exposure by offering a hurricane deductible as low as $500.
Security First’s commitment to Florida homeowners is reflected in one of the most diverse property insurance portfolios in the state. With seven distinct products, the Company is able to insure approximately 95% of Florida homes—whether it’s a high-value coastal property, a downtown condo, or multiple investment properties.
This wide variety of products allows Security First to match homeowners with coverage that aligns with their home, location, and financial priorities—rather than forcing them into a one-size-fits-all solution. That flexibility, combined with a Florida-based claims and customer service team, ensures policyholders receive personalized support throughout the life of their policy.
“Security First provides a variety of options for Floridians looking to protect their homes, and this is another example of how we remain focused on being the best homeowners insurance carrier in Florida,” said DeVriese. “We pride ourselves on delivering best-in-class customer service, reflected in our 4.4-star Google rating and our long-standing commitment to serving Florida homeowners through every stage of the insurance journey.”
Florida homeowners can learn more about Security First Insurance’s coverage options by visiting SecurityFirstFlorida.com or by contacting their insurance agent.
